In a word – RESULTS. The club’s mission is to build, own and operate great clubs and deliver
outstanding results. Our clubs share a common vision of excellence designed to provide individualized
member results, valued career paths for our staff and strong financial returns to our investors. Our
purpose as a company is to enhance the lives of our members and guests by improving their overall
health and well-being. Our clubs operate under a set of core values that impacts every decision we
make. These core values are:
IMPROVEMENT: We are committed to new and innovative ways to serve our members in order to
enhance the value of memberships.
SAFETY: We are committed to provide safe equipment, well maintained and supervised facilities and
education through programming.
FRIENDLINESS: We are committed to creating a fun, friendly and motivating environment where
members can make positive lifestyle changes.
SUPERIOR SERVICE: We are committed to listening, understanding, and responding to the interests
and needs of our members.
INTEGRITY: We will conduct our business with honesty and treat all staff, members, and guests with