Fitness Formula Clubs

In August 2009, Fitness Formula Clubs (FFC) added the Presidential Towers Health Club to its network of Chicago-land locations. FFC is applying its award winning design to completely renovate and expand the current facility to 52,000 square feet on two levels, more than double its current size. The facility remains open during the transition period. Once completed, the West Loop fitness club will feature a dramatic new, street-level, 3 story glass enclosed atrium entry located just off the intersection of Clinton and Madison streets, providing direct member access to a new state-of-the-art health and fitness facility.

The West Loop gym location is situated in one of the fastest growing submarkets in the Chicago metropolitan area. Upon completion of the expansion, the new club entrance will be on Clinton Street across the street from Chicago’s Ogilvie-Northwestern transportation center, offering thousands of daily Metra commuters an ultra convenient fitness experience. Two hours of free parking (entrance on Jefferson Street) are available to members in the 1,100 space in-building parking garage via a direct connection, weather-free pedestrian bridge.

To be known as FFC West Loop, the club will offer a wide variety of fitness options for both residents of Presidential Towers and the public alike, including an indoor swimming pool and whirlpool with atrium ceiling; an outdoor swimming pool and sundeck; the FFC Spin Theatre; Pilates studio; Mind-Body Studio; Group X studio featuring the FFC innovative signature classes; Yoga Personal Training studio; fully-appointed executive locker rooms with complimentary towel service, daily changing and private rental lockers and laundry service; a Sports Shop; the FFC Spa offering esthetician services, several types of massage therapy, and indoor tanning; Juice Bar Cafe; the latest cardiovascular and strength equipment; and tons of free weights to name a few.

“Most importantly, we will be providing members the customized fitness experience our 25 year, Chicago based company has become know for”, says Gale Landers, Founder & CEO.

The transformation and expansion of the existing fitness facility into a fully branded FFC is the cornerstone of a major renovation of the retail components in the Presidential Towers complex. FFC will be working on the renovation and expansion throughout 2010 with an eye toward completion around the end of the 2010 year.