Contact: Merikay Marzoni
Fitness Formula Clubs – Communications
Tel. (312) 648-4666 x 235
Fitness Formula Clubs Celebrates 35 Years; Opens 3rd Suburban Club in Elmhurst, IL – Expands Footprint in Chicagoland Area to 11 Locations
(Chicago, Illinois) – Chicagoland-based Fitness Formula Clubs has much to celebrate this year; 2019 marks the company’s 35th year in business. To kick off the noteworthy mile marker, the company’s newest facility opened in December 2018 – an ultra-convenient 60,000 sq ft club, located in the heart of downtown Elmhurst.
The parent company, Fitness Formula, Ltd., was founded in 1984 by CEO Gale T. Landers and initially developed and managed fitness facilities in the suburbs. In 1994, Landers opened the first city location in the Gold Coast neighborhood (1030 N Clark St), now known as FFC Gold Coast.
“Our Gold Coast location was our first. The construction of the mixed-use building was delayed due to the savings and loan crisis of the early ‘90’s. Eventually the landlord delivered 58,000 square feet of space, but I had to raise enough equity/debt to develop the club,” remembers Landers. “I am so grateful to First Midwest Bank as well as all of our investors who have stood by the company and helped us not only get funded, but expand and grow through the years.”
In the years since, Fitness Formula has opened 10 additional locations:
FFC has long-utilized a tried-and-true hub and spoke strategy when deciding where to open a new location. Each club is located near train, bus, and subway commuter transportation centers. Eight fall within the Chicago city limits; three are located in the near Chicagoland suburbs.
The two latest editions, FFC Park Ridge and FFC Elmhurst, are free-standing facilities, built from the ground up, where the company also owns the land. Landers explains, “It’s allowed us the freedom to design and bring to life a specific vision. For example, FFC Elmhurst is uniquely designed with the member experience in mind. We’ve implemented 3 new community-focused features at this location: an outdoor walkout patio area adjacent to our street-level cafe, an outdoor turfed area on the third floor next to the outdoor pool, and a club lounge & bar oasis.”
While these latest projects are impressive oases and recreational gathering spaces, the member experience is what differentiates the brand for fitness lovers at all the FFC locations. Their relentless pursuit to exceed member expectations and employ the friendliest, most-qualified and engaged staff is fundamental to its DNA.
“If you aren’t providing a superior experience for your members, they aren’t going to stick around, especially in a highly competitive market,” Landers said. “Our staff, and the unique services we provide, are truly the difference-makers for the company. I am so thankful for our entire team, and of course, our tens of thousands of members across Chicagoland. We wouldn’t be where we are today without them!”
To show that appreciation, FFC will be hosting a number of events dedicated to the members, which will include elements of fitness demos, food and beverage samples, giveaways, games, social gatherings, entertainment and more. Events are also open to the public – the more the merrier! More information can be found here.
About Fitness Formula Clubs
Established in 1984 by Founder and CEO Gale Landers, FFC owns and operates 11 upscale, mid and large size multi-use health, sports, fitness and spa centers in the Chicago area. The company provides corporate wellness programs, health insurance reimbursable nutrition therapy services, signature group fitness programs, spa treatment services, individual and group training, physical therapy and medically-based rehabilitation programs. Each Chicagoland location is dedicated to supporting the local community. FFC is recognized by the fitness industry for creating a distinct member experience delivered by its staff professionals. For more information, please visit www.ffc.com.