A Love Letter to Our City

Chicago From Day One

Born and raised in the city of big shoulders. With roots leading back to a humble, midwestern farm. Before the 6 rings. Before the shuffle. Before baseball reigned. Before Northerly Island. Before the Museum Campus. Before Millennium Park. Birthed from grit, determination and sheer will. But with a smile. And a laugh. With an unrelenting passion for success.

The year was 1991. 7 years after starting a fledgling fitness management business. A dream of helping Chicago reach its fitness and wellness goals was born. Opening a fitness club in the Gold Coast became the mission. Then delays and hurdles. Building ownership changed hands. Then sorrow. Both parents pass away. Then despair. What next? Keep going. Bet the family farm. Building deal goes through. The club opens. Finally, success!


Now, with 11 Chicagoland locations, things have changed. But remain the same.

Chicago is in our veins. And there’s nothing like springtime. You know that not every day will be warm, but more days are warmer than they are cold. A hat, a scarf and gloves aren’t needed. You can walk around with an unzipped coat! Some days you don’t need a coat at all!

There are still wet, cold days. But there’s hope. You watch as the grass, the trees, and even the river turns green. We’re all coming back to life, including nature. With Grit, Determination and Sheer Will. But with a Smile. And a Laugh. With an Unrelenting Passion to Start Anew.

Over 300 people are now a part of our team. We raise our families here. We struggle with the balance of life, fitness and wellness. We don’t just work at the club, we ARE the club. With the Same Grit, Determination and Sheer Will. And the Same Smile. And the Laugh. And the Unrelenting Passion for Results.


This is our city, and this city is us. And spring means change – the good kind of change. What kind of change are you looking to make? Let’s start something new, together, at any of our 11 Chicagoland locations.

Join us, Chicago! Bring us your Grit, Determination and Sheer Will. And your Smile. And Laugh. And the Unrelenting Passion to Change Your Life.

You Belong Here.