Love Letter to Chicago - Fitness Formula Clubs

A Love Letter
to Our City

CHICAGO FROM DAY ONE

Born and raised in the city of big shoulders. With roots leading back to a humble, midwestern farm. Before the 6 rings. Before the shuffle. Before baseball reigned. Before Northerly Island. Before the Museum Campus. Before Millennium Park. Birthed from grit, determination and sheer will. But with a smile. And a laugh. With an unrelenting passion for success.

The year was 1991. 7 years after starting a fledgling fitness management business. A dream of helping Chicago reach its fitness and wellness goals was born. Opening a fitness club in the Gold Coast became the mission. Then delays and hurdles. Building ownership changed hands. Then sorrow. Both parents pass away. Then despair. What next? Keep going. Bet the family farm. Building deal goes through. The club opens. Finally, success!

35 WINTERS AND COUNTING

Now, with 11 Chicagoland locations, things have changed. But remain the same.

Chicago is in our veins. Especially the winter. You wear surviving winter in Chicago like a badge of honor. The cold, the ice, the shoveling, the wind. Carrying groceries, trudging over unshoveled sidewalks. Walking delicately, knees bent, conscious of your center of gravity, so you don’t slip. And you slip anyway.

Nobody beats the cold. It equalizes us. We all work to push through it. To make our way. With grit, determination and sheer will. But with a smile. And a laugh. With an unrelenting passion to survive.

Over 1000 staff members are now a part of our team. We raise our families here. We struggle with the balance of life, fitness and wellness. We don’t just work at the club, we ARE the club. With the same grit, determination and sheer will. And the same smile. And the laugh. And the unrelenting passion for results.

We’ve Got Dibs

This is our city, and this city is us. We shoveled our spot. Before anyone else came to town. We’ve got dibs throughout Chicagoland and only Chicagoland. 11 locations in all.

Join us, Chicago! Bring us your grit, determination and sheer will. And your smile. And laugh. And the unrelenting passion to change your life.

You Belong Here.

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#10	I am at my limit. I can’t move anymore. I have to stop.
#9	I am almost at my limit. I will have a hard time continuing to move.
#8	I can grunt responses can only keep this pace for a short period.
#7	I can still talk, but I don’t want to, and I am really sweating now!
#6	I can still talk, but getting breathless and definitely sweating.
#5	I’m just above comfortable, sweating more, but can still talk easily.
#4	I’m sweating a bit, but feel good and can carry on a conversation.
#3	I’m comfortable, but breathing a bit harder.
#2	I’m comfortable. I could do this all day.
#1	No exertion – watching TV.

A Love Letter to Our City

CHICAGO FROM DAY ONE

35 WINTERS AND COUNTING

We’ve Got Dibs

You Belong Here.

A Love Letter
to Our City