A Love Letter to Our City

Chicago From Day One

Born and raised in the city of big shoulders. With roots leading back to a humble, midwestern farm. Before the 6 rings. Before the shuffle. Before baseball reigned. Before Northerly Island. Before the Museum Campus. Before Millennium Park. Birthed from grit, determination and sheer will. But with a smile. And a laugh. With an unrelenting passion for success.

The year was 1991. 7 years after starting a fledgling fitness management business. A dream of helping Chicago reach its fitness and wellness goals was born. Opening a fitness club in the Gold Coast became the mission. Then delays and hurdles. Building ownership changed hands. Then sorrow. Both parents pass away. Then despair. What next? Keep going. Bet the family farm. Building deal goes through. The club opens. Finally, success!


Now, with 10 Chicagoland locations, things have changed. But remain the same.

It’s September, a month which has always held a special place in our hearts – our anniversary month! It’s a month that has always meant new beginnings for us, as school begins, the weather becomes cooler, and Chicago begins to think about moving its workouts inside. This year, we are especially thankful to be able to provide a space for our community to safely gather and continue to work on their health and fitness goals.

Our community embodies the very essence of grit, determination and sheer will, prioritizing their health and committing to an active lifestyle during times of utmost uncertainty. And they do so with a smile. And a laugh. With an unrelenting passion to persevere.

Over 600 people are now a part of our team. We raise our families here. We struggle with the balance of life, fitness and wellness. We don’t just work at the club, we ARE the club. With the same grit, determination and sheer will. And the same smile. And laugh. And the unrelenting passion for results.


This is our city, and this city is us.

Join us, Chicago – 37 years and counting! Let’s return to routine, together, at any of our 10 Chicagoland locations. Bring us your grit, determination and sheer will. And your smile. And laugh. And the unrelenting passion to change your life.

You Belong Here.