Reebok and Cirque Du Soleil® bring JUKARI FIT TO FLEX™ to Chicago

Fitness Formula Clubs Union Station and Gold Coast Now Offering JUKARI Fit to Flex

December 2011 – Following the worldwide success of JUKARI Fit to Fly™, Reebok & Cirque du Soleil offer JUKARI Fit to Flex™, the second innovative workout to come out of the ground-breaking partnership between one of the leading women’s fitness brands and the world renowned entertainment company, to Chicago.

Fitness Formula Clubs in Chicago are now offering JUKARI Fit to Flex complimentary to members and $20 per class for non-members. Classes are available at FFC Gold Coast every Thursday from 6:30 p.m. to 7:15 p.m. and at Union Station on Wednesdays from 11:30 p.m. to 12:15 p.m.

Drawing inspiration from the strong controlled movements performed by Cirque du Soleil artists, this group fitness program is designed to help develop long, lean muscles and powerful core strength. Reebok JUKARI Master Trainers lead the 60-minute classes designed to help enhance flexibility, muscle tone and coordination.

With the use of the specially designed JUKARI Band™, participants are guided deeper into active stretches to help develop long, lean muscles and increase range of motion.

The program challenges participants with high-intensity cardio-specific choreography and stability movements. Choreographed to custom-mixed Cirque du Soleil tracks, this high-energy cardiovascular workout harnesses the freedom of movement through dynamic flexibility.

In early 2008, Reebok and Cirque du Soleil came together to create a fitness program that was unique and specially tailored to women. Together, they embarked on a journey to design an innovative program that would shake up and invigorate a woman’s typical gym routine. The first installment in the long term and ground breaking partnership, JUKARI Fit to Fly™, became a smash success when it launched in February 2008.

Says FFC Trainer Lois Miller, “JUKARI Fit to Flex merges Reebok’s expertise in and passion for women fitness with the stunning theatricality, excitement and innovation of our partner Cirque du Soleil. JUKARI Fit to Flex offers women a group experience at the gym that fuses cardio, powerful strength-training and flexibility group exercise in a unique, dynamic, and challenging way.“

As the creative inspiration behind the project, Cirque du Soleil played a crucial role in creating the program. As Lyn Heward, Creative Director of the Reebok-Cirque du Soleil program says: “This is a true partnership in the sense that each move in the JUKARI Fit to Flex workout has drawn its inspiration from the graceful yet powerful moves that Cirque du Soleil artists create with their bodies. With this goal in mind, we worked closely with Reebok to ensure that each exercise is accessible for all women.”

To date, JUKARI programs are available in over 18 countries and more than 170 fitness clubs worldwide. To find out more, visit www.reebok.com/brand/jukari/.

About Fitness Formula Clubs
Established in 1984 by Founder and CEO Gale Landers, FFC owns and operates twelve upscale, mid and large size multi-use health, sports, fitness, and spa centers in the Chicago area. The company also provides corporate wellness programs, health and nutrition education, the healthy lifestyle CONNECTIONS magazine, signature group exercise programs, and numerous individual and group training initiatives. Each Chicagoland location is dedicated to supporting the local community, and equipped with state-of-the-art cardio and weight training equipment, signature group exercise classes, personal training, nutrition counseling, spa services, massage therapy, and many customized fitness programs. FFC is recognized by the fitness industry for creating a distinct member experience. For more information, please visit ffc.com.

About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.

About Cirque du Soleil
Cirque du Soleil is primarily a creative content provider for a wide variety of unique projects. In addition to shows, the company, which has its International Headquarters in Montreal, extends its creative talent to other spheres of activity. While maintaining stringent standards of artistic quality and originality, Cirque du Soleil brings to innovative projects the same energy and spirit that characterize each of its shows.

Cirque du Soleil is a Quebec-based organization providing high-quality artistic entertainment. Since its beginnings in 1984, almost 80 million spectators in over 200 cities on five continents have been thrilled by Cirque du Soleil. In 2008, 17 shows will simultaneously be presented around the world. Cirque du Soleil has been the recipient of many prestigious awards, including the Emmy, Drama Desk, Bambi, ACE, Gémeaux, Félix and Rose d’Or de Montreux.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com.
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